To close a design pitch, 3D visuals play a part in the overall presentation strategy of an interior design company. The more photoreal the 3D visuals are the more clients can understand the overall design intent. A walkthrough animation or interactive visualization strengthens the chance of closing a deal.
Meeting a 3D Guru
It was on a humid April afternoon where I had a chance to meet one of Singapore’s pioneer 3D workplace visualizer in Norman Anton. A guy who worked for established interior design companies like DB&B, SCA Designs, and Space Matrix since 2001. He is now the founder of Obsidian Visual an up and coming start-up in the interactive visualization market.
The first thing I asked him was how was doing 3D visualization in the late 90’s compared to now?
Norman A; Firstly rendering has been much faster now than before. What takes overnight to render previously takes only a few minutes now and even more photorealistic than ever. The technology is also different in the past we use Lightscape and Autodesk Viz that use radiosity and this type of light calculation slow down the rendering process. With Vray and Global illumination, 3D has been a bit more user-friendly and not too technical like before.
TOD, What is the difference between doing 3D for workplace compared to that of other space like retail, F&B or hospitality?
Norman A; They are mostly the same. I also did a few other spaces outside of office visualization as a freelancer. I can say that F&B and retail can be a bit more challenging due to the design elements and attention to detail for this type of spaces. An office can also be quite daunting especially for big MNC’s and unicorn companies. They integrate F&B and hospitality elements into the office space to make it more collaborative and conducive to the employees.
TOD, How do you see 3D visualization moving forward in 2018 and beyond?
Norman A; I can see that presentation will leverage more into interactive real-time visualization. Using game engines like unreal, you can manipulate virtual environments, view and make changes on the fly. Phones have augmented reality capability and with hardware like a head-mounted display like the HTC Vive that can be configured to room space. One can virtually walk through a room and be able to feel the volume of the space in real-time.
TOD, What is your advise to the up and coming 3D visualizers?
Norman A; 3D is an art form. Be patient and always pay attention to the small details in your work. No matter how good the design is if it is not presented properly in 3D the customer will not be able to grasp the design intent. To communicate with the designer and be proactive to exchange ideas, there may be some areas that a visualizer can contribute to making the design better. Lastly, spend time learning more about the latest technology and always stay abreast of the latest trend. Just remember this, “Learn More, Earn More” that is why I started Obsidian Visual.
3D as an art form
To recap our conversation, most of our discussion is a leaning towards one’s passion for the craft. 3D as an art popped up quite frequently during our conversation. We both conclude that even thou it is technology driven there should still be a creative and artistic element in 3D visualization. Just like photography, there should be a composition and like painting a 3D scene should be able to convey a message to the viewer in order to sell its intent.
You can reach Norman at email@example.com
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