Whimsical Evening for Interior Designers in Singapore

It was a Friday night, time to spend a whimsical evening with the top interior designers in Singapore. The place, Marriott at South Beach Tower. The epicenter of the Singapore Interior Design Awards. Where the best of the region are given credit for their creativity, passion and work as Designers.

SIDA Gala 2019

Society of Interior Designers Singapore

The event is yearly organized by the Society of Interior Designers Singapore (SIDS)started in 1994 and is one of the oldest professional society to represent the Interior designers & interior design industry as a whole. As a non-profit organization that serves the interior design industry at a national level, the council headed by its President Mr. Keat Ong, sets stringent tasks to raise and uphold the professional standards and reputation of the Interior Design profession in the country.

Society of Interior Designers Singapore, Council Members

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The inconvenient truth, why has design become a value-add instead of a selling point? 

I often ask myself this question. Why has design become a value-add instead of a selling point? If you ask around who still pay’s for design fees nowadays is like asking who buys newspapers and actually read it? Yes in my experience it is that rare. If one is not a prominent or multi-awarded designer or firm, is it worth it to pay for design fees?

The Office Designer Design Fees Continue reading “The inconvenient truth, why has design become a value-add instead of a selling point? “